Adelaide Airport Visual Identity

I am pleased to take part in the Adelaide Airport new logo creation and designing the brand stationary, the logo was created base on three distinctive characteristics which are Ease, Seamlessness and Connectivity. These characteristics cover up the area of what Adelaide Airport new appearance will be shown to the public with the focus on commercial returns and visitors that are using the airport. We use “Trust Me” to represent the commercial/business part and “Love Me” to create brand awareness. The colour palettes for “Trust Me” are the combination of blue and green, whereas the “Love Me” side are the combination of red and purple.